Deconstructing New Media ( The ) - 2409 Words

Deconstructing new media (SNSs) Abstract This article explores the emergence of new media, and one of their forms --- social networking sites (SNSs), as well as deconstructs the implications brought by SNSs which are originally created to build interactive and connective relationship between individuals no matter age, gender, nationality, geographical regions, educational level, etc. in modern world. These implications are deconstructed into three dimensions, proposing according questions: 1) Do SNSs clear or blur the boundary of public or private? 2) Do SNSs bring about connection or disconnection? 3) How do SNSs affect individuals’ identity construction? Marshall McLuhan positioned medium as the message in one of his works Understanding Media: The Extensions of Man (1964), pointing out the massive influence of media and technologies on individuals and society. Nevertheless, having been developed to exchange messages, from taking years to reach the messages to audience, to the prevalence of the telegraph in the 1800s, which is regarded as the first type of communication technology to overcome the barrier of space and time (Rogers, 1986), media, thus, are no longer limited to face-to-face interaction, but a â€Å"newfound power to collapse time and space† (Baym, 2010). Based on this notion, the increasing demands of â€Å"smarter† and more interactive communication technologies make the term of â€Å"new media† emerge. In fact, that new media as communication technologies facilitateShow MoreRelatedThe Ideological Ambiguity Within The Media Essay1614 Words   |  7 Pagesbe evaluated. In fact, the media production business appears to be the focal resource that utilizes the governing beliefs by constructing imaginary medium contacts, appealing to massive audiences to reflect the way they live. Among various sorts of mass media, film industry contributes to generate racial and national contents as an association to carry out an ideological function. According to a cultural theorist and sociologist, Stuart Hall, he declares that the media provides racial ideology inRead MoreThe Reality Of Reality Tv991 Words   |  4 Pagesexample of the effects that reality TV shows have on building a brand for celebrities. As a result of the show the Kardashians have been able to build their fan base and expand their products into things like apps, fashion, sponsorships, and social media. In addition, studies have shown that celebrities with dwindling statuses tend to join a season or two of reality TV in order to be able build up their declining fan base. Dancing with the Stars is an example of a show that i s notorious for reintroducingRead MoreThe Last Days Of Muhammed Atta By Martin Armis Essay858 Words   |  4 PagesAs a result of the attacks during September 11, 2001, that media began to highlight misconceptions about Muslims and terrorism, giving rise to Anti-Muslim and Anti-Islam sentiments, or Islamophobia. In â€Å"Global Terror and the Rise of Xenophobia/Islamophobia,† Muhammad Saffer Awan (2010) revealed that many reporters, writers, and educators have used the events of 9/11 as an excuse to intensify the hostility towards Muslims and reconstruct the concept of Islam as a backward religion. He gives the exampleRead MoreEssay about Feminism and Changing Perceptions of Motherhood1546 Words   |  7 Pagesa largely media driven debate, that is telling of our society’s preoccupation with â€Å"mother-blaming†. The second section will discuss feminism’s relationship with motherhood; while in the past some feminists have rejected motherhood as a whole with the belief that there was no way around the patriarchal oppression that existed within it, today feminist scholars argue that there are ways for motherhood to be less oppressive and more empowering. The third section discusses the fairly new practice ofRead MoreInter Culturalism, Race, And Gender Identity938 Words   |  4 Pagesgender identity. We have had multiple people and discussions about these topics. I have read many articles, heard speakers, and been taught a lot about these topics, but there is always something new that I can learn and always another perspective on the topics. These are topics that have been in the news and talked about a lot in the past few years, especially gender identity. Interculturalism is something, as teachers, we are trying to make normal. Teachers are trying to prepare students for conversationsRead MoreReview Of Richard Schaefer s Consuming Kids 976 Words   |  4 Pagesâ€Å"Consuming Kids† that the class watched depicts how the media has been gaining extreme influence over children. Kids are constantly learning the desired attitudes, behaviors, and values of society through school, media, and their parents. Advertisements aimed towards children are directly affecting and manipulating the desires and values of kids. Family, school, religion, and peer groups are all agents of socialization, but I believe that media and technology have the greatest influence. It marketsRead More Racism In Animated Films Essay913 Words   |  4 Pagesintentions of the messages we encounter through mass media; sometimes we forget that [producers] have origins or intentions at all (Lipsitz 5). The social inequality found in such popular culture can be du e to several reasons. According to David Croteau and William Hoynes in Racial Crossroads, media content can be the reflection of producers, audience preference, or society in general (Croteau and Hoynes 352). In their films or other such media, producers often reflect on personal experiences. Read MoreEssay on The True Merchandise for Sony ericsson ´s Cybershot Phone912 Words   |  4 Pages We are constantly being bombarded with media messages about what to buy, what to think, the new trends and latest style. However, these advertisements not only sell us products but they also sell us ideas. These ideas influence how we think about the world, and how we construct decisions. Everyday advertisers will make contemplative decisions on what visuals, texts and sounds best represent a product. Most advertisements are designed to reach a specific audience- defined by age, gender, class,Read MoreThe Key Concepts Of Public Relations Essay1570 Words   |  7 Pageschanging and adaptin g to the new ways of the world. PRINZ (Public Relations Institute of New Zealand) defines Public Relations as: â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its target audiences†. Through out this essay I will be deconstructing and critically assessing this definition through clearly defining and explaining the key concepts of public relations, and will be using real life contemporary New Zealand examples whereRead MoreSocial Networking and Japanese Children1056 Words   |  4 PagesBackground Social networking is not new, but really a part of human culture ever since prehistory. However, social networking to the nth level, globally and through the Internet, is clearly a late-20th, early 21st century, phenomenon. Social networks are social structures in which there are ties between individuals. These individuals form clusters of like-minded interests, commonalities, and/or cultural communities. M odern social networking sites began to become extremely popular when two things